christmas music 24/7

don't get me wrong, i love chrstmas music. it makes me feel happy inside and brings back so many warm memories. what i do have a problem with is that there is an easy listening radio station here in town which i really like, Q101.9 (click here if you want to stream it), that has already started playing christmas music 24/7 (except sunday mornings which is light jazz). now, you tell me, isnt that a tad bit early???? i mean come on, we just had Halloween and Thanksgiving isnt for another few weeks! the problem with playing it so early is that i think it starts to loose its appeal by the time christmas season finally does roll around. know what i mean? any other thoughts?